In August 2015, FreshBooks became a global sponsor of CreativeMornings. Within the coming year, FreshBooks would be the lead sponsor for three months. Here is what we did together with CreativeMornings:
April 2016 | Master Freelancer
While freelance creatives have the freedom to be their own boss, most don’t have the opportunity to enter their work in award shows because of budget or bandwidth.
CreativeMornings and FreshBooks made a new award that exclusively celebrates creative freelancers. From April- June 2016, we invited freelancers to enter their best and brightest work for a chance to be recognized as one of three Masters of Freelance. Winners will be chosen by a panel of creative tastemakers. The panel consisted of:
Master Freelancer judges include: Liz Danzico, NPR’s first-ever creative director; Tina Roth-Eisenberg, founder of CreativeMornings, Swissmiss and Tattly; Mike McDerment, founder and CEO of FreshBooks; Ingrid Fetell Lee, design director at IDEO; and Josh Hansen, creative director at FreshBooks and co-founder of the Toronto Flower Market.
Shannon Elizabeth Murphy (Copywriter) and I pitched the idea to CreativeMornings. We worked alongside Tina Roth-Eisenberg to develop the award, curate a judging panel and promote it through both the CreativeMornings and FreshBooks channels.
December 2015 | CreativeMornings Gif Channel
As rewarding as it can be to work for yourself, there are times when client interactions can be complicated and tough. Or chock-full of excitement and joy. And sometimes, when you’re trying to express yourself, words just don’t cut it. Sometimes all you need is the perfect animated gif.
Together with CreativeMornings, we launched a GIF channel! We curated awesome gifs, made by artists in our communities, to celebrate the rewarding and challenging moments of working with clients.
Together, Jesse Read and I made animated gifs—chock full hand-written type and fun animations, geared towards creative-client interactions.
August 2015 | Early Release of Crack the Client Code
To kick off the FreshBooks and CreativeMornings partnership, we distributed an early release copy of Crack the Client Code (a book written by Mike McDerment, CEO of FreshBooks for freelancers explaining the power of relationships) to all 142 chapters of CreativeMornings. To help boost word of mouth of the book, I created a popsicle bookmark that was given with the book, that encouraged one to share the book with a friend—like you would a popsicle. The bookmark was die cut on a matte laminate card, the same finish of the book.
Here are some people who have shared the book on social: