Joanne (Jo) is mother to some and motherly to everyone else (Momma). She hosts an annual summer hoedown for her friends and family to raise money for Ronald McDonald House Hamilton. Plus, she owns a Party Barn, which if left unused becomes just a regular old barn and nobody wants that.
After four years of somewhat "organized" chaos and a RSVP list reaching 300+ it was time to bring a bit more structure to the organization of the event. In the fifth year I made a website that aimed to fix the disorganization by providing all the important details in one place, digitally collecting RSVPs and potluck contributions, and getting people excited about the event. I paired this with a simple eCRM campaign through MailChimp, which prompted RSVPs from the unresponsive, requested potluck involvement from those who had RSVP’d and reminded everyone as the date drew near.
The design concept was inspired by the feeling of the Hoedown: homegrown, kid-friendly farm fun. The design became colour-ful, western-inspired and irreverent just like the party.
Design, Illustrations and Copy by Katie Hinks
Photography by Afterglow Images and Katie Hinks