While working at FreshBooks, my copywriter and I did customer user-testing on a weekly basis. We talked about what they loved and hated about being a small business owner.
Most loved the freedom of being their own boss and getting to do what they wanted, but hated the admin work that came along with it. A big pain point for them was tax time. They feared the consequences of making a mistake when filing their taxes and dreaded putting aside the time to do it. Even if they were going to use an accountant, they were unsure of what they could write off, when their taxes were due or what tax breaks were available to them.
To help ease anxiety around tax time and motivate people to file, we built a tax time resource centre for Americans and Canadians with easily digestible tax time information.
The FreshBooks Tax Time Learnatorium included tips and tools to help our customers feel confident at tax time. And in true FreshBooks fashion, we included a touch of fun—like stress-busting playlists, Taxersize and Tax Time Distract-igami.
The FreshBooks Tax Time Learnatorium got tons of love from our customers and repeat site visits. Once they visited they were on the Dean's List and invited to come back to visit newly added resources with a letter from the Dean of Learnatorium via email.
Art Direction and Design by Katie Hinks
Copywriting by Jaclyn Tanner
Illustration by Jesse Read and Katie Hinks
Photography by Katie Hinks