I was the Visual Design Lead on this project. In order to prepare for the creation of these videos, I conducted interviews with the UX designers that created each feature. I wanted to know the backstory and needs that drove the features to be added and any user testing feedback that might prove insightful. From those insights I created a script with my copywriter partner then flushed out frame-by-frame storyboards. I had our in-house illustrator help me to bring a little more FreshBooks feel to the storyboards before handing off the files to Secret Powers to complete the animation. I also flew down to Fort Worth, Texas to oversee some of the filming.