Tara Boudens was a third year honours pharmacology student who had recognised how competitive her industry was and wanted a way to stand out in job interviews.
After a few conversations we decided the easiest thing to achieve on her budget would be a business card and logo that would differentiate her from the banality of her classmates. This personal branding needed to represent Tara's unique, spunky and fresh personality that sets her apart, while maintaining that she is a serious professional.
Ultimately our strategy worked, Tara was employed within a few months of graduation ahead of many of her classmates.