How might FreshBooks build awareness that their iPhone app allows small, service-based business owners to work anywhere?
By promoting the FreshBooks iPhone app on an intrinsically mobile platform, FreshBooks will engage with small, service-based business owners to illustrate that they can work anywhere they use their mobile device.
We created an Instagram photo contest centred around the inspirational hashtag, #WorkAnywhere. We invited people to share photos of working on-the-go and asked that they included @FreshBooks with #WorkAnywhere in the caption. The prizes were $500, $200 and $100 awarded towards their business Expenses.
While the contest lived on Instagram, we also leveraged the FreshBooks Facebook and Twitter following to promote the contest.
Results (In 2 weeks):
Increased FreshBooks Instagram following by 30%.
Generated 645,443 impressions across all 3 platforms (Twitter, Instagram and Facebook).
175 Contest Entries
My Role: Lead Designer on the project. Together with my copywriter, we helped the FreshBooks marketing team build the strategy and concept for the contest. I did all the design elements and curating of customer seeded content. I also created the word mark for the campaign.
Copywriter: Shannon Elizabeth Murphy